Mobile App Plugin, Service Design
I worked on a team to develop a digital service startup concept in the form of a plugin for dating apps. The plugin uses location and profile information to recommend events for dates.
- UI/UX Designer
- Elizabeth Wang, Thomas Serban von Davier
- 3 months
Transitioning from online to in person
Currently, dating apps provide a means for individuals to make initial interactions. However, many times those connections don’t go past the screen and if they do, users face a whole new set of challenges prepping and planning for in-person dates and interactions.
Enhancing the dating app experience
Impressions provides catered event recommendations to dating app users. The plugin aims to increase online dating success by promoting physical interactions, proposing unique date ideas, and providing legitimate and safe event options.
Framing our service
Our original idea was to create an event discovery platform. To begin understanding the surrounding industry and contexts of our service, we analyzed external factors and assumptions.
Gaining customer insight
From interviews and surveys, we realized the low incentives users had for using a new app. We shifted our concept to be a plugin — we decided to pair our events discovery service with dating apps because of their growing user base as well as the natural fit.
Defining a minimum viable product
Our next step was to iron out the business details and objectives of our service.
1Provide legitimate and safe event options
2Recommend unique event ideas for dates
3Promote and prompt in-person interactions
Before designing the plugin visuals, we mapped the interactions.
Developing the UI and UX
Multiple iterations of visual branding and layout.
High Fidelity Prototype
Automatic plugin trigger
The plugin is triggered by key words in the user's chat conversation.
Categorized events options are curated based on user profiles and locations.
A search bar gives users the freedom to look up specific events.
A map function provides easier event discovery via location.
A product for users
This project was heavily focused on the development of a viable digital service. Our process incorporated a number of business considerations and approaches, but not enough attention to the user. I would have liked to spend more time focused on the audience of dating app users and researching their experiences to better identify needs and problems.
Through this process, I was able to gain insight on the steps needed to transition an idea into a product with competitive edge, a market and profits. However, I also realized the need to constantly consider the user and keep sight of the original goal of creating a service for users.